Business valuation
What your business is worth, and what would change it
A written opinion of value prepared by a former Fortune 500 CFO — every figure it uses, and where each one came from.
A written opinion of value prepared by a former Fortune 500 CFO — every figure it uses, and where each one came from.
The free valuation is genuinely free and it is genuinely useful — but we will be straight with you about what it can and cannot do, because a number built on nine answers is not the same thing as a number built on your accounts.
The last section of every report is a priced list of what would move your number. If there is nothing in it worth more than the fee, the report has not done its job. And if you decide to list the business or the building with Ron, the valuation is part of that work rather than a separate bill.
Nothing in the report is a black box. A reader working only from the printed figures can reproduce every line from the line above it.
A tax return is prepared to reduce what you owe, not to show what you are worth. Owner salary, one-off costs and the rent a building would really command are each put back or taken out, line by line, and the correction is shown rather than assumed.
The starting multiple comes from 9,079 closed small-business transactions across 135 subsectors — not one blunt average for “a company.” Then the factors that move that multiple for your business are applied, each one priced.
An earnings-and-assets approach values the business from what it earns above a fair return on the assets it uses. Two independent roads to one figure, so neither has to be taken on faith.
If you own the property it sits in, it is valued on its own — sales comparison and income comparison — because the business and the building are two assets with two different buyers. Valued as one they are almost always priced wrong, and the error usually runs in the buyer’s favor.
The report says plainly which approach carries the conclusion and why, rather than splitting the difference and hoping nobody asks. That paragraph is the one a buyer’s accountant reads first.
Some of what they cover:
The figure, what it is made of, and the one adjustment that did most of the work.
Owner salary, one-off costs and real rent — corrected line by line.
Comparable closed sales, then the factors that move the number for this business.
What the owner’s work is worth, and what the assets should be earning before anything counts as profit.
The building on its own terms, and why it is not folded into the business figure.
The changes worth making before a sale, each with what it is worth in dollars. The part owners read twice.
No password to invent or remember. The link signs you in to your report and nobody else’s.
The report reads in the browser and downloads as a proper PDF with real page numbers — not a screenshot of a web page.
They read the same document you do, from their own link. You can remove that access at any time.
This is not an appraisal, and we will never call it one. A real estate appraisal in Pennsylvania is a licensed act with its own standards, and if that is what you need, you need an appraiser.
What Ron produces is an opinion of value: what your business and property are worth today, why, and what would change it. It is the right document for planning, for a partner conversation, or for deciding whether to go to market. It is not the document a bank uses to lend against.
An appraisal is obliged to state the facts and stop. This tells you what to do about them.
A written valuation of your business and, where you own it, the building it sits in. $895.